What does Eventize.com do?
Eventize.com does just what it claims it does. Eventize.com turns products and services into an event with the purpose of promoting and marketing it. Many hollywood marketing gurus are already eventizing their media products and realizing the huge benefits of it in terms of promotion and marketing.
Has Eventize.com been used as an Eventizing tool?
Yes, it is being used right now through this site.
How has Eventize been used until now?
The word eventize has been used by Hollywood gurus for some time:
Lionsgate's The Hunger Games Breaks Opening Weekend Records in IMAX® Theatres, PR Newswire, Mar 26, 2012 by Marketwatch
Richard L. Gelfond, CEO of IMAX. "With sellouts all weekend and IMAX fans coming out in record numbers, these results clearly show that IMAX is a powerful way to eventize a movie.
TV executives crave viewers who watch 2 screens, Mercurynews.com, Feb 3, 2012 by Glenn Garvin
Kristin Frank, general manager of digital video at MTV and VH1, said her network uses apps to "eventize" its shows, turning each one into a major occasion.
Analyst Urges Studios To Accelerate Premium Video-On-Demand, contactmusic.com, Oct 10, 2011 by contactmusic
BTIG media analyst Richard Greenfield wrote in a note to clients on Friday... In any event, Greenfield suggests that studios make only a limited number of films available via PVOD and restrict the number of viewers who can watch them. "Eventize, Eventize, Eventize," is Greenfield's watchword for the industry.
TV's Priciest Pilots: Pan Am, Terra Nova, and 5 More, The Financial Times, Sep 26, 2011 by Hailey Ever:
“You have to ‘eventize’ programming so that people don't just watch, they watch live and they're afraid that if they don't watch live, complete with commercials, they'll be left behind,” says Daniel Fienberg, the executive editor and television critic at the entertainment website HitFix.
Savvy methods behind doc marketing madness: docs work every angle in reaching theatrical audiences., Variety, v418 i13, pA34(2), May 10, 2010 by Adam Dawtrey
... explains Works topper Carl Clifton... "Theatrical is a shop window that enables you to eventize the film,"
Warner Brothers Entertainment Inc.: Company sales and earnings. Video production companies Company sales and earnings , Daily Variety, v307 i19, p1(2), April 29, 2010 by Andrew Stewart
Imax CEO Richard Gelfond credited advancements in digital cinema, as well as the 3D phenomenon for the company's strong recent performance. "We've been able to contribute in a small way and help eventize a studio's film," Gelfond said.
Gaming Gotham: The Minds Behind the Dark Knight ARG Speak: 42 Entertainment's CEO Susan Bonds and CCO Alex Lieu explain their ARG for summer smash The Dark Knight, Creativity Online, Aug 27, 2008 by Nick Parish
Susan Bonds: Those were punctuated by activities that "eventize" the web, like Comic-Con, like the first image of the Joker revealed, or the ringing cakes or campaigning for Harvey Dent or the scavenger hunt to get to go see the third trailer.
Agents of spin attack on multiple fronts.(NO STONE UNTURNED), Variety 0042-2738, v408 i4, pA8(2), Sep 10, 2007 by Marc Gracer:
"Open Season," the first to bow out of Sony Pictures Animation in 2006, earned $84 million. But its follow-up, "Surf's Up," failed to hang ten with consumers, collecting $58.4 million domestically. The feature cost some $100 million to make. ""Everyone worked hard on it,"" says Van Galder [Valerie Van Galder, president of domestic marketing for Columbia TriStar Motion Picture Group], ""but it was in a really competitive summer. Everything around it was big. With animated films, you have to get kids in a lather. You have to eventize it. We're still learning.
Music men tuned to CBS, Daily Variety 0011-5509, v297 i10, p1(2), Oct 12, 2007 by Josef Adalian :
Zadan ["Hairspray" producer Craig Zadan] said Storyline's goal is to bring to series the philosophy that's guided their feature and telepic projects. "What we've been able to do in TV movies and feature films is create big events, like 'Hairspray,' 'Annie,' 'Cinderella' and 'Chicago,'" he said. "Where we haven't done that yet, and plan to do it now, is with series. Nina and Les are giving us the opportunity to 'eventize' the series."
The big picture: we've seen the future and it's giant.(IMAX at 40), Film Journal International 1526-9884, v110 i7, pI-1(3), Jul 01, 2007 by Debra Kaufman:
I like the Imax approach because they eventize your film, and it becomes an extension of your 35mm boxoffice and does not cannibalize it," Warner Bros. Pictures domestic distribution president Dan Fellman says.
Hitting the sweeps spot: Fox, CBS will battle in February to win adults 18-49.(TV PROGRAMMING), MEDIAWEEK 17.5: p5(1). (677 words) Reading Level (Lexile): 1370., Jan 29, 2007 by A.J. Frutkin:
But with the majority of stations still lacking local people-meters, most broadcasters see some need to eventize series in order to help those affiliates boost ratings.
More movies being released in 3-D, UPI NewsTrack pNA, Jul 21, 2006:
With rising production costs and especially marketing costs from the studios, we needed a way to help 'eventize' our most important productions," said Dan Fellman, president of domestic distribution at Warner Bros. Pictures.
Scorsese, Maltin on tap at DirecTV: content development slate also includes more sports.(Leonard Maltin and Martin Scorsese), Hollywood Reporter 0018-3660, v393 i14, p3(2), Feb 23, 2006 by Georg Szalai:
Hill [David Hill, DirecTV Entertainment president] also said his team is looking to "eventize the year" to tie added programming offers to major holidays, events and occasions, including Halloween, Easter and Mother's Day.
COURIC NOT LIKELY TO DRAW NEW AD MONEY; Viewing Must Shift for CBS to Branch Out.: (TV Currents)(Katie Couric), TelevisionWeek 1544-0516, v25 i15, p1, Apr 10, 2006 by Jon Lafayette:
"The thing about Katie [popular CBS Evening News anchor] that's intriguing is that historically all the male news anchors weren't necessarily brands, and Katie is a brand. So there's something that's very much dynamic about her, engaging about her,'' she said. "Obviously, they're going to promote the hell out of it. They're going to eventize the first night at the desk. It will be a big story and there will be initial tune-in.''
Imax looks for screen grab: Hollywood pix put jumbo format in the black and on the block.: (V PLUS: SHOWEST: DAY 4, IMAX. THE HONOREES), Daily Variety 0011-5509, v290 i55, pA1(2), Mar 16, 2006 by Peter Debruge:
Fellman [president of domestic distribution at Warner Bros] says a day-and-date Imax release helps "eventize" blockbusters for WB.
Helmer finds novel way to make film, Variety v. 404 no. 10, p. A2, October 23 2006 by Dade Hayes:
If any film is likely to eventize McEwan, it will be the $30 million-budgeted Atonement, scheduled to be one of Working Title's highest-profile release of 2007.
Cine scenes, License! 9.5: p206(9). (3290 words) Reading Level (Lexile): 1510., Jun 01, 2006 by Alyson Grala:
Studios are pulling out all the punches in summer 2006 and beyond. And, merchandise continues to present a great opportunity for Studios to "eventize" and provide marketing support.
The Philadelphia Inquirer Jonathan Storm column: Fox announces its fall schedule with five new series.: (Fox Entertainment)(Column), Philadelphia Inquirer (Philadelphia, PA) pNA, May 19, 2006 by Jonathan Storm:
He [Peter Liguori, Fox Entertainment president] promised early premieres before the network's post-season baseball begins, "to eventize our launches and establish our series."
A magical combination; IMAX, Warner Bros. pact profitable, Daily News (Los Angeles, CA) pNA, Oct 05, 2005:
"What's great about the program that we've developed with Warner Bros. is the IMAX releases help to 'eventize' a film even above and beyond what they already are," said Greg Foster [chairman and president of IMAX Filmed Entertainment].
NBC Opens the Door for a Coast-to-Coast 'House Party(TM)' to Promote Special 90-Minute Season Premiere of 'The Biggest Loser' September 13, Business Wire, pNA, Sep 08, 2005:
House Parties 'eventize' a program's premiere before it airs, putting the show into the hands of thousands of its most influential consumers, feeding enthusiasm for the show and equipping the fans to spread waves of online excitement to millions of others.
Record audiences flock to see Batman Begins: The IMAX Experience., PR Newswire, pNA, Jun 20, 2005:
"IMAX was heavily integrated into the marketing of Batman Begins, helping to further 'eventize' the movie and draw large numbers of moviegoers to IMAX theatres this past weekend," said Greg Foster, Chairman and President of IMAX Filmed Entertainment.
Get me some housewives, dammit! Development execs in a tizzy after fall's unexpected hits.: (TV), Variety 0042-2738, v396 i9, p17(1), Oct 18, 2004 by Michael Schneider:
"The word right now is 'eventize,'" says ICM's Matt Solo. "People want pitches and projects that can be turned into events, and promoted as being really different."
CBS, writers anticipate life without `Raymond', Zap2It.com pNA, Jul 25, 2004 by Fienberg, Daniel :
"CBS has assured me they're going to eventize it and they were going to have Edward R. Murrow propped up next to him. At the end I was to Walter to take his glasses off and choke on the `They're gone.' "
Spinning money for summer.(Summer wrap: the majors), Hollywood Reporter 0018-3660, v385 i28, p11(2), Sep 08, 2004 by Sperling, Nicole:
"We eventize more movies," said Bruce Snyder, president of distribution at 20th Century Fox.
Cartoon Coke cans: 'Shark' makes it real; Animated flick cuts deals with tie-in partners.: (News), Advertising Age 0001-8899, v75 i18, p3, May 03, 2004 by T.L. Stanley:
The studio will try to "eventize'' the release in October, which is not the typical time frame for all-family movies, which generally release around summer and fourth quarter holidays.
Box Office in a Box.(Magazine Desk), The New York Times Magazine p104(L) col 01 (153 col), Nov 14, 2004 by Jon Gertner:
Feldstein [Steve Feldstein, senior vice president for publicity at Fox] and Peter Staddon often used a word I would hear a lot around Los Angeles: ''eventize.'' As in, ''We really need to eventize the hell out of this release.''
Nets: More Reality and Less Laughs; Franchise Dramas, Spinoffs, Family Shows for New Season.: (Special Report: Prime-Time Preview), TelevisionWeek, v23 i35, p1, Aug 30, 2004 by Christopher Lisotta:
ABC might also get some buzz off the nonrepeating finale season of "NYPD Blue,'' which could eventize the final season as viewers tune in to see how Detective Andy Sipowicz's decade-long story line finally plays out.
Where are all the grown-ups? Prestige pix jostle for auds' attention amid hordes of horror.: (Film), Variety 0042-2738, v392 i12, p10(1), Nov 03, 2003 by Jonathan Bing:
The trick is to eventize these films, much as summer films are eventized daring the months before opening weekend, with the right marketing and release campaign.
Studio blurbmeisters casting a wide Net. (Media).: (Internet movie advertising), Variety 0042-2738, v391 i9, p25(1), Jul 21, 2003 by Ben Fritz:
"Early online advertising can help to eventize the picture and get people talking about it well in advance of release, especially with young males," says Stephanie Allen, senior VP of creative advertising and new media at Fox Searchlight.
Brand builders.: (Promax's Brand Builder Award winners), Broadcasting & Cable 1068-6827, v133 i22, p12A(7), Jun 02, 2003 by Stephen Dean:
When you are done, ask yourself what you can do to make it just a little bit better; Eventize. Eventize. Eventize. Make the promotion important enough to merit someone else's time; and Always do your best. Always.
Fall pilots apply brand-aid; nets bet on high concepts to limit risk. (TV).: (primetime television), Variety 0042-2738, v386 i7, p23(2), Apr 01, 2002 by Michael Schneider:
"If you do it well, it's much easier to eventize a premiere," says WB Entertainment president Jordan Levin. "That bigness is what the broadcast networks can do and the cable networks cannot."
Fox fired up over preem plans for '24'.: (premiere), Daily Variety 0011-5509, v276 i34, p1(2), Jul 22, 2002 by Schneider, Michael:
"The whole goal is to eventize the launch of '24,"' said Fox Entertainment prexy Gail Berman.
Hollywood's finest: for the movie industry, Grauman's has the home-court advantage. (Grauman's Chinese 75th)., Hollywood Reporter 0018-3660, v373 i19, pS-6(2), May 09, 2002 by Chris Koseluk:
And in an industry in which image is everything, many believe a successful premiere is crucial to a film's launch. ""It's just a great place to 'eventize' a motion picture's release,"" Warner Bros. president of theatrical distribution Dan Fellman says.
It's a green giant bow: Shrek's $110 mil. is industry's best in 6 years.: (Shrek sells $110 million in three days when released on videocassettes and video discs), Video Business 0279-571X, v21 i46, p1(2), Nov 12, 2001 by Scott Hettrick:
We were able to 'eventize' a movie in a way video did in the mid-'90s," she [Kelly Sooter, domestic head of DreamWorks Home Entertainment] said.
Moses Makes a Fox-y Network Move., Brandweek 1064-4318, v41 i18, p62, May 01, 2000 by T.L. Stanley:
Fox has a distinctive brand," Moses said. "They really know how to eventize properties."
Programmer's Page with Chad Heiges and Seth Arenstein, Cablefax Daily; Denver 18; 37 p. 1, Feb 23, 2007 by Kevin Kay:
"We want to eventize competitive eating with good hooks and twists, and build fans' allegiance."
Samson: Marlins are more than a game (Organization adds special promotions, events to entice fans), MLB.com, Apr 07, 2007 by Joe Frisaro:
Samson [David Samson, Marlins team president ]: We are trying to do what we think hasn't been done yet, which is to truly eventize the entire season of baseball. Everyone says 81 games are too much. Well, 81 events are not too much. We're starting with 15 events. The 15 events are Opening Day, 13 Saturdays, and a new concept we came up with which is called Closing Day.
DVDs – Causing Mass Disruption in Hollywood, Brandautopsy.typepad.com, Nov 28, 2004 by John Moore:
‘Eventize’ is the marketing idiom du jour being used in Hollywood. Eventize … as in, “We need to eventize the hell out of this release.”
Transformers changes English into marketing speak, MarkeTheLogoBigger.blogspot.com, Feb 22, 2007:
“...an innovative concept that will help eventize this exciting 4th of July tentpole film.” [Gerry Rich, President of Worldwide Marketing, Paramount]
"Family Guy Live!", About.com:Animated TV, Mar 28, 2005 by John Basile:
"'Family Guy's' eagerly awaited return to television is a testament to the passion of our fans, and "Family Guy Live!" offers them the unique opportunity to experience the show in an exciting live environment and helps us eventize the launch of the new season and the new comedy album in the two biggest markets," commented Twentieth Century Fox Senior Vice President of Marketing Steven Melnick.
The Elusive Fan: Reinventing Sports in a Crowded Marketplace, Chapter 8, Page 255. McGraw-Hill; 1 edition, June 23, 2006. By Irving Rein, Philip Kotler, Ben Shields:
To generate broader awareness of a brand and sustain fan markets, "eventizing" applies the strategies of special events such as championship or all-star games to more routine events.
